Designer
Hello, I am Leda!
Graphic & UX UI Designer
🌿 Design with Purpose, Identity, and Connection
I enjoy uncovering subtle details—those that make a difference and enable the creation of complete and functional experiences. I immerse myself deeply in each project with commitment, creativity, and strategy, always striving to forge a genuine connection.
I collaborate with brands, companies, and professionals to build their visual identity: from branding to the design and implementation of advertising materials and meaningful digital experiences.
Designer
Some works
Logo Design, Designs & Animations for Instagram "Matchday" | Nicolás Lodeiro, Professional Soccer Player
UI Design | TimerApp
MonGo App – UX/UI Case Study (Digital House UX Course)
UI Design| TradersUp
Logo, Visual Identity, and Website Design | Sanjivani Microdosis
UI Design & Visual Assets | MasterCracks
Logo and Visual Identity Restyling | TentAtion Luxury Picnics
Logo Design, Visual Identity & Labels| El Tramaleo Sabor Patagónico
T-shirt & Hoodie Design |Be Wild
Logo Design & Labels | Patagonia Blend
Logo & Business Card Design | Terarpéutica Mente y Alma
Logo Design & Digital Business Cards| Ponedoras Los Nietos
Logo Design | Patagonia Andina
Logo Design | Espacios Steel Framing
Logo Design | HS Salud
Logo and Business Card Design|Productores de Seguros Esquel
Logo Design |Experiencia Sur
Labels| Chacra Arroyo Perdido
Logo Design, Visual Identity and Social Media |PEC Piscinas
Designer
Experience
+14 years of experience as a freelance graphic designer.
I have helped professionals and companies build their visual identity, communicate clearly, and develop effective advertising strategies.
In recent years, I have also specialized in UX/UI Design, combining visual sensitivity with a user-centered approach. I have participated in real-life projects that integrate research, prototyping, and digital interface design.
A little more about me:
I love being in nature, sharing good times, practicing martial arts, and connecting with yoga as a lifestyle. Staying active and in tune with what makes me feel good is my daily driving force and a constant source of creative inspiration 😊
Professional Experience
Freelance Graphic and UX/UI Designer – WE ARE ROOT (2011 – Present)
- Brand design, visual campaigns, and audiovisual content for social media.
- Creative direction and team coordination in branding and digital marketing projects.
- Development and implementation of visual communication strategies.
- UX/UI design: research, prototyping, and usability testing for digital projects.
Featured UX/UI and Graphic Design Projects
- Nicolás Lodeiro: Personal logo design, graphic pieces, and animations for his official social media accounts during his time with Seattle Sounders FC.
- Mastercracks: UI optimization and visual asset design.
- TradersUp: UI Kit update and new website design.
- Timer App: Mobile app design in collaboration with a developer.
- MonGo App: Complete case study at Digital House (research, prototyping, usability testing).
Formal Studies
- UX Design – Digital House (2021)
- Web Development Course – UTN (2010)
- Graphic and Advertising Design Technician – Mariano Moreno Institute (2008–2010)
- Languages: Native Spanish, basic English (working on)